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There is a much higher possibility of beating sports books than the casino floor games.
Best examples are basball, which can be handicapped pretty easily by following the hot teams and the hot pitchers.
Also Football can be beaten, both pro and college.
Here is a football site that has consistently beaten the point spread and the straight up bets for years. And the picks are 100% FREE!
http://www.football-free-picks.com
Check their results for last year: http://www.football-free-picks.com/2007-results.htm
First would be the machine players...except for video poker. Then the table players that play high house edge games like Let it Ride or Caribbean Stud, then bad odds games like Roulette followed by the rest of the table games. The sportsbook will always take last place, because you can beat it and the house views the sportsbook as a loss leader. Vegas casinos don't invest much into their sportsbooks, and they don't look to them to bring in huge profits.